MARGIELA X KANYE "TEST RUN"
ART DIRECTION, GRAPHIC DESIGN & MARKETING
"If you can't market yourself how can you market for others"
These tees were a test run to showcase to future clients how parody fashion can be portrayed correctly with the right rubric. We analyzed the statistics of what young people clicked with in fashion in the year 2012 to promote our marketing company. Margiela and Kanye West went hand in hand based off our studies. We presented the shirt at a high price point in order to immediately make the customer in line with a "not everyone can have this piece" mentality. The shirts sold out immediately and were followed by a cease and desist order from Margiela. The test was a success.
ART DIRECTION & GRAPHIC DESIGN
Full Art Direction, Consulting, & Graphic Design based on the elements found in lyrics for merchandise, cover art, promotional material and music videos. As well as helped promote the music to total over 100,000 listens to Aurora's single "Undeafeted".
Art installation in collaboration with Karen Gallo for her 2015 show.
Inspired by the contrast between classic elegance and contemporary street style, Karen Gallo is where an urban aesthetic meets understated luxury. The result is a truly new york vibe with an eye for detail, meeting the demands of a modern wardrobe.
A celebration presented through the brand DIAGRAMS's roots: Radical morals and obscure visuals.
Sourced from lead designer Santiago Diary.
We designed a skate deck for the market that we wanted to attract, which were people who were passionate about skateboarding and also have an eye for collecting.
This is why the custom dyed T-Shirts and skateboard decks were released in limited quantities.
JOE BY JOE
GRAPHIC DESIGN & DIRECTION
Promotional material designed and directed for upcoming WHITE art show. Original type setting created by Coral Studios for Fall 2012.
Doing this flip for a T Shirt design was important because it cemented what Hype Williams X and Nas did for the rap generation in the late 90's going into the 2000's. The color blocking in the movie and how every scene in the movie could be a poster was a pivotal part of many lost urban city kids who had taste but no way to perfect it.
These feelings helped them clear this design strictly based off the honor of a younger generation being able to feed off of that energy that was put into that movie poster and the film respectively.
This design was a success as it brought in $11,000 in sales.