SUBJECT: VAULT HARLEM
TASK: ART DIRECTION
Creating this flip for a t-shirt design was important because it cemented what Hype Williams, DMX and Nas did for the rap generation in the late 90's, heading into the 2000's. The color blocking in the movie, and how every scene in the movie could be a poster, was a pivotal part of many lost urban city kids who had taste but no way to perfect it.
These feelings helped them clear this design strictly based off the honor of a younger generation being able to feed off of that energy that was put into that movie poster and the film respectively.
This design was a success as it brought in a total of over $11,000 in sales.