SUBJECT: MARGIELA X KANYE "TEST RUN"
TASK: ART DIRECTION, GRAPHIC DESIGN & MARKETING
"If you can't market yourself how can you market for others"
These tees were a test run to showcase to future clients how parody fashion can be portrayed correctly with the right rubric. We analyzed the statistics of what young people clicked within fashion during the year of 2012. Margiela and Kanye West went hand in hand based off our studies. We presented the shirt at a high price point in order to immediately make the customer in line with a "not everyone can have this piece" mentality. The shirts sold out immediately and were followed by a cease and desist order from Margiela. The test was a success.