UMBRO X CORAL STUDIOS
TASK: PRODUCT AND PROMOTION
We partnered with English sportswear brand Umbro on an eco-friendly soccer kit benefitting The Great Barrier Reef Foundation. The idea behind the collection was creating a kit that allowed versatility in style, without the need of overconsumption. The collection featured reversible jackets, reversible shorts, and team jerseys and jackets which used recycled fishing nets.
To debut the exclusive collaboration, we brought the concept to life with a two-day pop-up at Miami Art Basel with a rooftop soccer field in Wynwood featuring live soccer matches.